FDA approves first drug to help dogs deal with noise-related anxiety. Anyone who has been around a dog when fireworks are going off know that loud noise frightens them. According to the Daily Mail, the fear of loud noises is common “for the 70 million dogs in the U.S. and their owners.” The fear is not insignificant, as “[d]ogs are sometimes so frightened they jump through windows, destroy doors while trying to escape a room or run into traffic and get hit by cars.” So rather than require that people use silent fireworks as is being considered in one Italian province, the U.S. responds in typical fashion by focusing not on the source of the noise, but rather on the poor creatures who suffer because of it. Introducing Sileo, a $30 syringe filled with doggy anti-anxiety drug that will calm your pooch for about two or three hours.
So why not mandate the use of silent fireworks or other noise control measures instead? $30 X 70 million dogs = 2.1 billion reasons the market prefers Sileo to reasonable noise mandates.