This was reported as if it were a good thing:

Kentucky’s Rupp Arena breaks Guinness World Record for indoor crowd noise. According to the Kentucky Athletics’ twitter account, Kentucky’s Rupp Arena gets to claim the Guiness Book of World Records title for “the loudest indoor crowd roar ever!”  Yay, noise!  And just how loud was the roar?  It was 126.4 decibels.  How loud is that?  Well, the Occupational Safety and Health Administration (OSHA) regulations provide that the permissible exposure limit for 126 decibels (A-weighted) is 0.054 hours or 3.25 minutes, so we are going with “really really loud.”  The article doesn’t say how long the roar was maintained, but even if it bested 3.25 minutes only the team staff and arena employees are protected under OSHA regulations.  Sorry fans and team athletes.

At least “[c]omplimentary earplugs were placed in most seats for fans who didn’t want to brave the noise.”  The article doesn’t explain why complimentary earplugs weren’t offered to all fans, nor does it ask why the Guinness Book of World Records is encouraging such irresponsible behavior.

One day, when people find out that most hearing loss is due to noise and that noise-induced hearing loss is 100% preventable, they are going to be very justifiably angry.  Until that happens, folks who follow the stock market may want to check out hearing aid companies.

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