Jeanine Botta, of Silence the Horns, expresses some doubts in her post, “Marketing quiet while adding to noise pollution.” Botta writes about a recent post on Huffington Post that discusses the health effects of traffic noise. She notes that the piece, which “tells us that ‘EVs are bringing the quiet’ and concludes that ‘…you could say we’re about to enter a golden age of silence,'” was promoted by Nissan, with “Brought to you by ELECTRIFY THE WORLD – A NISSAN INTELLIGENT MOBILITY INITIATIVE” appearing next to the Huffington Post banner. “Welcome to the world of advertorial marketing,” she says.
What follows is Botta’s thoughtful analysis of why electric cars may not be “bringing the quiet” any time soon. More importantly, if concern about vehicle noise is more than a marketing ploy, manufacturers should look at Botta’s suggestions on how they can “substantially reduce vehicle noise pollution” right now in both electric vehicles and in internal combustion engine cars by simply phasing out audible alarms and signals.
Click the first link above to read Botta’s entire piece. It is well worth your time.