A small but not insignificant noise victory

Polly wants some quiet!          Photo credit: Julie R licensed under CC BY-SA 2.0

Brad Chacos, PCWorld, reports that “Google Chrome will start blocking noisy autoplay videos in January.” Why? Because Google acknowledges that “[o]ne of the most frequent user concerns is unexpected media playback, which can use data, consume power, and make unwanted noise while browsing.” “Unexpected media playback” being business-speak for crappy and annoying ads.

Chrome will also stop showing ads that are not compliant with the Better Ads Standards.

And the world heaved a sigh of relief.



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