by Daniel Fink, MD, Chair, The Quiet Coalition
People with autism are bothered by noise, so the British supermarket chain Morrison’s is implementing a weekly quiet hour to help them shop.
Many other shoppers are bothered by noise, including those of us with tinnitus and hyperacusis, and people with hearing loss. In fact, loud ambient noise makes it difficult if not impossible for people to converse, even those with normal hearing.
We know that retail studies show that loud background music encourages people to spend money, but we think that most people want quiet, and loud background music drives many adults away from restaurants and stores.
If enough shoppers complain to store managers about unwanted and unneeded noise, perhaps stores will become quieter.
Dr. Daniel Fink is a leading noise activist based in the Los Angeles area. He is the founding chair of The Quiet Coalition, an organization of science, health, and legal professionals concerned about the impacts of noise on health, environment, learning, productivity, and quality of life in America. Dr Fink also is the interim chair of Quiet Communities’ Health Advisory Council, and he served on the board of the American Tinnitus Association from 2015-2018.