Harley-Davidson launches a (quiet) electric hog

Photo credit: Harley-Davidson

by David M. Sykes, Vice Chair, The Quiet Coalition

We’re written several times about the transportation revolution that is happening in two-wheeled, four-wheeled, and even 16-wheeled vehicles. Last week, Harley-Davidson—long famous for its loud, rumbling “hogs” favored by serious bikers—announced the launch of their first “electric hog” priced at $30,000.

Clearly they don’t expect to sell many at that price! But it’s an important step for Harley-Davidson. Says one company spokesperson, “[a]fter 115 years we’ve had to reinvent ourselves a number of times, and this is just the next step in continuing the legacy.”

Harley is playing catch-up to young startup motorcycle companies that already have launched quieter electric motorcycles, not to mention all kinds of scooters in the U.S. In fact, it’s planning on expanding it’s offerings with a couple of all-electric bikes aimed at urban use.

Those of us who grit our teeth whenever we hear a Harley, or a bunch of Harleys, blow by us will definitely be pleased to know that the company is at least making a try.

In addition to serving as vice chair of the The Quiet Coalition, David Sykes chairs several professional organizations in acoustical science: The Acoustics Research Council, American National Standards Institute Committee S12, Workgroup 44, The Rothschild Foundation Task Force on Acoustics, and the FGI Acoustics Working Group—a partner of the American Hospital Association. He is the lead author of “Sound & Vibration 2.0 (2012, Springer-Verlag), a contributor to the National Academy of Engineering report “Technology for a Quieter America,” and to the US-GSA guidance “Sound Matters”, and co-founded the Laboratory for Advanced Research in Acoustics (LARA) at Rensselaer Polytechnic Institute. He recently retired from the board of directors of the American Tinnitus Association. A graduate of the University of California/Berkeley with graduate degrees from Cornell University, he is a frequent organizer of and speaker at professional conferences in the U.S., Europe, Asia, and the Middle East.

Leave a Comment

Your email address will not be published. Required fields are marked *