Tag Archive: ASMR

How ASMR is changing food videos

Photo credit: mali maeder from Pexels

What is ASMR? It’s the acronym for “autonomous sensory meridian response,” a tingling sensation on the skin that is “most commonly triggered by specific auditory or visual stimuli,” or, as Matthew Sedacca, Eater, calls it, “brain-gasms.” Sedacca introduces us to the world of ASMR food videos, which range from YouTube favorites who film themselves eating, part of the “alt-food-porn community,” says Sedacca, to other YouTube stars who simply film themselves cooking without dialogue. Cooper Nelson, who started Silently Cooking, “focused his show entirely on meal preparation and made special use of the sounds that occurred naturally as he was cooking.” To his surprise, his channel is a hit with ASMR fans on Reddit.

The Eater article dives deeply into what draws people who experience ASMR to these food videos, but could the reason, in part, be that the viewer can focus on pleasurable sounds without being overstimulated by competing ones? It’s just a theory, but Sedacca tells us that Nelson was motivated to post his videos because he was “[t]ired of cooking shows with egocentric hosts and cheesy music.” We agree.

In the end, perhaps the draw of these videos is that they offer respite In a world oversaturated with sound, and by stripping away the layers they allow us to really hear.

The BBC dabbles in slow radio

The BBC is getting into “slow radio.” What is slow radio? According to Rosie Spinks, Quartz, The BBC‘s Radio 3 programming “will invite listeners to relax to the sounds of Irish cows being herded up a mountain and leaves crunching on walks through the country.” Alan Davey, Radio 3 Controller, says the programming with provide the audience with “a chance for quiet mindfulness.” Spinks notes that the programming sounds a lot like autonomous sensory meridian response, or ASMR, which is “the subjective experience of ‘low-grade euphoria’ characterized by ‘a combination of positive feelings and a distinct static-like tingling sensation on the skin.'” Or sounds that make you feel good.

According to Spinks, the slow radio programs will feature a range of sounds “from the animal murmurings of a zoo at dusk to one of the UK’s largest collections of clocks,” and “[o]n Christmas Eve, listeners can look forward to hearing a three-hour walk through the Black Forest in southwest Germany.”

Radio 3 already has a few offerings for you to enjoy via iPlayer radio, but, sadly, it’s not yet available in the U.S.

Need something to distract you from a noisy co-worker?

This ASMR of vegetables defrosting may make you shudder with delight.  Ok.  So, what exactly is an ASMR?  According to knowyourmeme.com, an ASMR, or Autonomous Sensory Meridian Response, is:

[A] term used to describe a sensory experience characterized by a pleasant tingling sensation in the head and scalp, which can be triggered by sounds like whispering or brushing, and visual stimulus like painting or drawing. On YouTube, the phenomenon inspired the creation of “whisperer” videos, in which people attempt to trigger the viewer’s ASMR by speaking in a soft voice and making various sounds with inanimate objects.

Personally, we thought the ASMR would make an excellent white noise loop.  Enjoy!