Tag Archive: blocked

Update: A small but not insignificant noise victory

Photo credit: mjmonty licensed under CC BY 2.0

Last September we told you that Google–finally–was going to block noisy autoplay videos in Chrome in January 2018.  But January came, and autoplay persisted. Until now.

The Guardian reports that “one of the most irritating things about the modern web” is done.

A small victory indeed.

A small but not insignificant noise victory

Polly wants some quiet!          Photo credit: Julie R licensed under CC BY-SA 2.0

Brad Chacos, PCWorld, reports that “Google Chrome will start blocking noisy autoplay videos in January.” Why? Because Google acknowledges that “[o]ne of the most frequent user concerns is unexpected media playback, which can use data, consume power, and make unwanted noise while browsing.” “Unexpected media playback” being business-speak for crappy and annoying ads.

Chrome will also stop showing ads that are not compliant with the Better Ads Standards.

And the world heaved a sigh of relief.