Tag Archive: Kickstarter

Well, here’s one way to deal with a noisy world

Image courtesy of Knops

 

Introducing “Knops – The volume button for your ears.” What are Knops exactly? According to their Kickstarter page:

Knops are acoustic adjustable hearing solutions that reduce noise in four steps. No electronics, comfortable to use and easy to carry.

Essentially Knops are adjustable earplugs that allow you to increase and decrease the amount of sound filtering you need for any given situation. If they work as promised, they could be really useful for someone who is exposed to different soundscapes in the course of a day (e.g., a quiet home, noisy gym, chatty workplace, and loud restaurant). What makes Knops interesting is that the Kickstarter story suggests that hearing protection was a motivator and not just being the master of your personal soundscape.

Knops are on offer for €58 ($62) during the Kickstarter pledge phase, with a “normal” price of €99 ($107.50).  It’s unclear how many people will be willing to part with about $100 for a pair of adjustable earplugs, but as of 10:00 p.m. EST on April 24th they have $137,386 pledged in their Kickstarter campaign, which is $100,000 over their $32,532 goal.

Yet another gadget to help you deal with workplace noise:

Introducing Orosound Tilde earphones.  So, you may be asking yourself, “what are Orosound Tilde earphones and why do I care?”  Well, the Tilde earphones are “designed to control distracting ambient noise levels, help you focus on the sounds you want, and connect via Bluetooth to phones and wireless audio devices.”  And that means what?  Essentially, Tilde earphones are portable noise cancellation devices that allow wearers to adjust the level of ambient noise immediately around themselves, with attached earbuds through which the wearer can listen to music or take phone calls.

The device is “designed specifically to help workers ‘listen to the sounds that matter and tune out the rest.’”  As the promotional literature explains, “84 percent of people complain about workplace noise levels and 80 percent say ‘they struggle to concentrate because of background noise.’”  That is, Tilde’s reason for being is to address growing worker displeasure over distracting noise that intereferes with them doing their work–a situation that has been exacerbated, no doubt, by the seemingly universal adoption of open plan work spaces.  If the earphones work as described, Tilde should be a hit.  Certainly the developers are well on their way to start making and selling the first run, as they are on the mark to satisfy their Kickstarter fundraising goal.

If only one could have a Kickstarter campaign for a workplace design with walls and ceilings and doors and no need for personal noise cancellation earphones.

Cheaper and better hearing aids are coming:

Why isn’t there a Warby Parker for hearing aids?  Sean Captain, writing for Fast Company, looks at the current market for hearing aids, a market that is dominated by six companies charging anywhere from $4,500 and upward a pair–out of reach for most people who need them–and the new players who are shaking up this industry.  First, Captain introduces us to “Audra Renyi, a 34-year-old former investment banker who’s been a hearing care advocate since 2007, [who] is launching a company called Hearing Access World that aims to cut the price of hearing aids by 75%.”   He writes:

Renyi knows her market well as executive director of World Wide Hearing. The Montreal-based nonprofit provides testing and low-cost hearing aids in poor countries like Guatemala and Vietnam. She hopes to bring prices down globally by playing directly in the market with her new social venture.

Interestingly, there are other players interested in this market who aren’t from the nonprofit world, namely tech startups. These startups are avoiding the cost, in both time and legal fees, they would have to bear navigating the Food and Drug Administration for approval of a new hearing device by selling their products as consumer electronic components.  Captain reports that:

While hearing aid sales are minuscule, consumer electronics companies are selling hundreds of millions of audio devices, such as Bluetooth headsets, that do many of the same things. Mass-market CE components are going into devices called personal sound amplification products, or PSAPs, which have become unofficial budget hearing aids.

Captain looks at one startup offering a PSAP, Doppler Labs.  Doppler Labs started out with a Kickstarter campaign for their product Here Active Listening, a $249 set of AI-driven wireless earbuds.  The earbuds “recognize and filter ambient sounds, such as bringing down background noise in a subway or boosting voices during a conversation, [and a] smartphone app lets users pick filters and effects (like simulating the ambience of a concert hall), adjust volume, and tweak a five-band equalizer.”  Doppler Labs is coming out with a new product, HERE One, which is shipping in time for the 2016 holiday season.

Captain reviewed the then current model of HERE One and had some reservations, but he didn’t have the opportunity to review the latest iteration and the Doppler spokeswoman offered that he may have needed different sized tips to better fit his ear canals.  Long and short, PSAPs are in their infancy, but the future looks promising for them and us.  As Captain states:

As consumer electronics companies nudge into the hearing-aid space with PSAPs, and as hearing-aid companies nudge into the CE space, a new wearable tech category may be emerging. Called “hearables” by their boosters, the gadgets could encompass a range of over-the-counter, in-ear devices that allow people to hear better—either by making up for diagnosed hearing deficiency or tweaking how live music and voices sound.

In the end, people with hearing loss who have been denied access to hearing aids due to their prohibitive cost should very soon be able to purchase reasonably priced PSAPs that will give them some relief.  While it would be better, of course, for everyone with hearing loss to be properly fitted with hearing aids that are adjusted by audiologists, this cheaper alternative addresses a critical need now.  For those who feel isolated by hearing loss, PSAPs will be a godsend.

Click this link for the full article to read about the full range of products and services that are or will be available shortly.

Note the healthy dose of skepticism:

The Kickstarter Success Story That Claims To Solve Noise Complaints.

Emphasis on “claims.”  You can read about this magical device (Muzo) by clicking the link.  Apparently the Kickstarter campaign seems long on promises and buzzwords (“Billionsound Technology (Powered by BST)” and “dynamic realistic sounds”) and short on, well, proof.  One good thing: $532,666 was raised in the Kickstarter campaign in which the creators sought just $100,000.  That is, lots of people want solutions for noise.  While we understand the appeal of a magic box, perhaps better regulation and quieter environments might be the better answer?