Tag Archive: Matthew Sedacca

How ASMR is changing food videos

Photo credit: mali maeder from Pexels

What is ASMR? It’s the acronym for “autonomous sensory meridian response,” a tingling sensation on the skin that is “most commonly triggered by specific auditory or visual stimuli,” or, as Matthew Sedacca, Eater, calls it, “brain-gasms.” Sedacca introduces us to the world of ASMR food videos, which range from YouTube favorites who film themselves eating, part of the “alt-food-porn community,” says Sedacca, to other YouTube stars who simply film themselves cooking without dialogue. Cooper Nelson, who started Silently Cooking, “focused his show entirely on meal preparation and made special use of the sounds that occurred naturally as he was cooking.” To his surprise, his channel is a hit with ASMR fans on Reddit.

The Eater article dives deeply into what draws people who experience ASMR to these food videos, but could the reason, in part, be that the viewer can focus on pleasurable sounds without being overstimulated by competing ones? It’s just a theory, but Sedacca tells us that Nelson was motivated to post his videos because he was “[t]ired of cooking shows with egocentric hosts and cheesy music.” We agree.

In the end, perhaps the draw of these videos is that they offer respite In a world oversaturated with sound, and by stripping away the layers they allow us to really hear.

This is fascinating:

Plants Have an “Ear” for Music. Matthew Sedacca, Nautilus, writes about Dan Carlson, Sr., who, after his experience in the Korean demilitarized zone in the 1960s, dedicated himself to “increase plant growth and help reduce, or even eliminate, world hunger.”  Carlson studied at the University of Minnesota, trying to learn everything he could about how plants grow.  What he discovered was interesting:

Years later, Carlson believed he found part of his answer. He maintained that “green music”—sounds akin to, or recorded from, those found in nature, like birds singing or crickets stridulating—possesses frequencies that boost plant growth and yield rates. He claimed that when exposed to synthesized birdsong, a plant’s stomata—the mouth-like pores on the underside of leaves that absorb water and nutrients and expel oxygen—widen. Before he died in 2012, he listed growing a Purple Passion (Gynura aurantiaca)—a houseplant that usually grows up to a foot—1,300 feet high to the sound of green music as one of his lifetime achievements. It earned him a Guinness World Record.

Yes, it sounds kind of nutty, and some people in the past relied on pseudoscience, but today “plant bioacoustics is a growing field of interest in science.”  In fact, in “a recent study published in Scientific Reports, a team of researchers from Yeungnam University in Gyeongsan, South Korea, found, just as Carlson did over 30 years ago, that “green music” can cause plants to undergo biological transformations.”

Click the first link to read the entire article.  It’s well worth your time.