Introducing Quiet Ann Arbor! Finally, the U.S. has a local chapter of Pipedown, a UK organization that campaigns “for freedom from piped music” (i.e., ubiquitous background music) in “pubs, restaurants and hotels; in the plane, train or bus; down the phone; ruining decent television programmes; adding to the overall levels of noise pollution in public places.”
The Ann Arbor organization has just been formed, and the website is a work in progress, but it’s a start. If you live in Ann Arbor and want the piped in music to stop, contact them by clicking this link. Their mission is simple: to promote the benefits of silence and encourage noise moderation in public. Live in the U.S. but not in Ann Arbor? Contact Pipedown to start your own chapter.
And for those who think fighting public noise is ridiculous or not worth one’s time, we note that Pipedown scored a big victory last year when it got Marks & Spencer, the UK’s biggest chain store, to turn off the piped music in their stores.
If you want a picture of the future, imagine every billboard screaming for your attention — forever
The sound of the Internet of Things (and why it matters for brands). Yes, yet another article about using sound for branding. Apparently we aren’t spending enough money so branding gurus–or whatever they are calling themselves these days–are trying to figure out how to make their brands stand out from competing products and services through the use of sound. And in an attempt to appear thoughtful as they invade public and private space with invasive sound, they write stuff like this:
Brands need to start creating a sound ecology that differentiates them whilst supporting their consumers. As we interact with a product, watch a commercial or experience a retail environment, it is only the brands of the future that have a fully considered, cohesive and familiar sonic identity that will stop us reaching for the mute button.
How about no? We are already assaulted by layers of noise whenever we enter the public sphere, do we really need to have even more layers of competing sound added to our increasingly chaotic soundscape? As if that’s not offensive enough, these branding fiends want to use sound for alerts for our now connected home appliances, leaving us not a moment of silence in our homes as our dishwashers and refrigerators beep and pop, competing for our attention. Because reasons!
At some point, if business refuses to show restraint, someone must step in to stop this anti-social behavior. No matter how convenient it may be for some people to have their devices scream at them for attention, what of the innocent bystanders who are simply attempting to go from Point A to Point B? Will no one think about our right to be left alone?
On October 1, 2016, members of nine scientific, medical, and legal organizations launched a national umbrella anti-noise group, The Quiet Coalition (TQC), hosted by the nonprofit organization Quiet Communities, to advocate for a quieter world. TQC brings together a diverse group of organizations and individuals, each with a unique focus or interest, in the fight against noise. It brings medical, scientific, legal, and other specialized knowledge to the public policy process to advocate for all Americans to make our world quieter, more sustainable, and livable. On December 7th, TQC’s website went live.
TQC recognizes that noise is like secondhand smoke, in that it is both a nuisance and a health hazard. Both environmental noise and secondhand smoke involuntarily expose large segments of the public to harmful conditions, increasing their risk of disease. And decades of research show conclusively that excessive environmental noise adversely affects health, learning, productivity, and the environment.
Why have decision makers been so slow to regulate noise? According to a newly published editorial in the American Journal of Public Health by Daniel Fink, MD, Founding Chair of the TQC, the answer lies in public policy. “Although noise was known to be a health hazard, it was treated as an environmental pollutant…with federal noise control activities assigned to the EPA.” These noise control activities were never adequately funded or supported, and federal and local health agencies were left with no meaningful responsibility. As a result, the issue has remained under the radar. TQC intends to change this now.
“The scientific evidence is incontrovertible: noise causes hearing loss and other health problems. We have a responsibility to speak up just as experts did when the dangers of smoking became known,” says Fink. Fink adds that “through recent discoveries, the mechanisms by which noise damages auditory cells, the nervous system, and the cardiovascular system are becoming clear.” TQC Program Director Jamie Banks, PhD, notes that “[p]ublic health policy to protect the nation’s health from environmental noise is long overdue,” and declares that, “[TQC] will provide decision makers with the scientific evidence needed to make informed policy decisions.”